FLANNEL is a family-owned and operated brand. We strive to uphold our own ethical ideals and sustainability standards in each step of every FLANNEL garment's journey. We are ever conscious of our ecological footprint and are always inspired by the leaders in fashion education and technology. Our design, retail and logistical teams are continuously re-evaluating the best options in this fast-changing space. Our team strives to implement the pioneering sustainable methods that continue to emerge, improving the fashion landscape and lightening our footprint on this planet we all share and love.


    At FLANNEL, we don't chase trends or fast fashion; we seek to create timeless pieces that redefine the meaning of effortless style and remain in fashion for years to come. We know our customers collect and treasure our pieces, wearing old FLANNEL with new. In a time when many clothes are designed to be disposable, FLANNEL continues to prioritise garments designed for durability and longevity.

    We know the FLANNEL Girl is adventurous, well-travelled and a free spirit with a bustling lifestyle. Each FLANNEL piece is an investment designed and produced to last a lifetime while keeping up with the woman who wears it.


    Our design team is constantly seeking innovative ways to create contemporary and unique products while remaining true to our ethos. Throughout the design process, our team considers printing methods, materials, trims, sampling and more. We welcome new ideas and innovations with an open heart and mind, constantly evolving toward the best long-term solutions to ensure we are as responsible and sustainable as possible.


    FLANNEL has consciously chosen to work with boutique production houses in Italy, China, India and Indonesia since we first opened our doors in 2007. These niche houses share the same morals and values as our FLANNEL Family: mindfulness, quality, innovation, and a sense of community. Our pieces are created by artisans, the very best in their field, who look to uphold the textile traditions of generations. Our aim is to keep these artisanal families and communities flourishing, along with the generations of knowledge they hold and cherish.


    At FLANNEL, we have committed to both our customer and our planet to continue to reduce, reuse and recycle across all aspects of our business. Sustainability is a core principle in our day-to-day operations. We care deeply about the environment and prioritise processes that help to protect it and lighten our footprint.


Book a consultation

Enter your details below and we will get back to you.