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FLANNEL is an Australian lifestyle brand that creates beautifully crafted, keepsake pieces. Our story started in 2006 when designer Kristy Lawrence curated a chic loungewear collection of pieces that could easily transition from home to the streets, uncompromising in both comfort and style.

about us


Growing up on the beaches of Western Australia instilled Kristy's early appreciation for simple luxury, comfort and natural beauty which is reflected in her choice of refined colours, fabrics and silhouettes. This affinity for effortless elegance and exquisite finishes remains the foundation of Kristy's collections.

Kristy is happiest exploring the world with her family. From this notion, the idea of the FLANNEL Girl was born; a carefree, luxe traveller who reaches for a curated mix of loose-fitting silhouettes, gauzy knits, staple separates with intricate detailing, romantic silks and lush cashmere.

As a family-owned and operated brand, we strive to uphold our own ethical ideals, transparency and sustainability standards in each step of every FLANNEL garment's journey. We are ever conscious of our ecological footprint and are always inspired by the leaders in fashion education and technology.

The FLANNEL journey is one that continues to grow, with boutiques across Australia and the USA.