HOW TO LOVE YOUR FLANNEL
garment care guide
At FLANNEL, our collections are brought to life through thoughtful design, considered materials, and the hands of skilled artisans. We often use delicate trims, fine fabrics, or hand-finished features that require considered care.
Caring for your garments will help preserve their timeless beauty for years to come.
The following is a general guide only. Always refer to your garments unique care label as it will provide the most accurate instructions. If you are ever unsure, our team is here to assist you: hello@flannelamerica.com.
A few simple, foundational practices to extend the life of every garment.
- Washing: A cool hand-wash with gentle detergent is preferred unless your care label states otherwise. Avoid bleach and harsh chemicals. Wash dark colours separately.
- Drying: Air drying in the shade will help maintain both shape and fibre integrity. Avoid tumble drying unless your garment specifically allows it.
- Steaming vs. Ironing: Steaming is generally kinder to delicate fabrics. If ironing is required, use a low setting and always press inside out with a cloth.
- Storage: Store garments in cool, well-ventilated spaces. Avoid high heat or humidity. Natural fibres especially benefit from being allowed to breathe.
- Handling: Be mindful of rough surfaces, jewellery, or sharp edges which may pull or damage fine fabrics.
FLANNEL garments have been individually crafted with great care. This may lead to slight variation in finish and colour. Beads, embroidery, sequins and metals may change in colour with time and wear, adding to the charm of each piece.
Our silks are chosen for their ethereal drape and natural lustre — they’re timeless, tactile, and require only minimal washing.
- Wash: Spot clean where needed. For complete wash, cold hand wash with gentle detergent or dry clean.
- Dry: Hang or lay flat in shade. Do not tumble dry.
- Press: Steam or cool iron inside out with a pressing cloth.
- Store: Store in a dry, cool place with room to breathe.
Soft and breathable, our cottons are designed for ease and elegance.
- Wash: Cold hand or gentle machine wash with mild detergent. Wash dark colours separately.
- Dry: Line dry in shade. Avoid tumble drying.
- Press: Steam or cool iron with cloth.
- Store: Keep in a dry, well-ventilated place.
Our linens are loved for their natural comfort and relaxed luxury.
- Wash: Linen retains its natural structure best with gentle, infrequent laundering. Cold, gentle hand or machine wash. Wash dark colours separately.
- Dry: Line dry in the shade.
- Press: Steam or warm iron inside out.
- Store: Store in a cool, dry place.
Our denim is designed to evolve with you, becoming softer and more unique with wear.
- Wash: Spot clean or wash sparingly. Cold hand or gentle machine wash. Wash dark colours separately.
- Dry: Line dry in shade. 100% cotton denim may be tumble dried on low heat, however line dry is recommended to avoid fading & shrinkage over time.
- Press: Iron inside out with a cloth or steam.
- Store: Store folded or hang in a dry, ventilated area.
From soft cotton knits to luxurious wool and cashmere, our knitwear is made from natural fibres that self-regulate, for both comfort and longevity. Think less washing, more airing.
- Wash: Spot clean where possible. Cold, gentle hand wash if necessary with appropriate detergent (gentle cashmere or wool-specific detergent). Dry cleaning recommended for wool and cashmere.
- Dry: Always lay flat on a drying rack in shade. Never hang while wet as this will cause the knitwear to lose its shape.
- Press: Steam or press gently using a cloth.
- Store: Fold flat rather than hang to maintain shape. Store in a cool, dry space.
- Preserve: Natural pilling is expected with wear. Use a cashmere comb to gently remove pills and restore finish.
(Including viscose, rayon, modal and polyester satins)
Modern fibres are incorporated where structure, design nuance or shape retention is required. These materials support the integrity of a garment and the appropriate care will help preserve their finish.
- Wash: Cold hand wash with mild detergent. Wash dark colours separately.
- Dry: Hang or lay flat in shade.
- Press: Cool iron inside out using a cloth or steam.
- Store: Store in cool, dry spaces.
(Including sequins, leather, faux fur, and embellished pieces)
Some of our most detailed pieces — including faux fur, sequins, embellished styles, and leather — require professional cleaning.
If your care label says dry clean only, please do not attempt to hand or machine wash.
- Preserve: Handle with care, especially around beading, embellishment or leather panelling.
Our swim collection is crafted to endure long, sun-drenched days spent pool or beachside when washed with care.
- Wash: Cold gentle wash after each wear with gentle detergent.
- Dry: Line dry in the shade.
- Preserve: Avoid contact with rough surfaces or leaving out in excessive heat.
Take a considered approach to preserve the beauty and integrity of your finishing touches for any outfit.
- Silk Accessories (bralettes, scrunchies, pillowslips): Follow silk care instructions.
- Leather & Suede: Treat with a protective spray before use. Spot clean gently as needed.
- Storage: Use dust bags to prevent scratching or fading.
Some FLANNEL garments are adorned with hand-beaded or artisan-crafted tassels.
- Care: If detachable, remove before washing. If not, hand-wash very gently, avoid tugging, and let beads dry away from the garment.
- Preserve: Store in a way that protects embellishments from pulling or damage.
Each piece is made to be loved, worn often, and cared for well.
For further guidance, please don’t hesitate to reach out: hello@flannelamerica.com.