OUR VISION

FLANNEL sets out to create luxurious pieces that can be treasured for a lifetime. We don't chase trends or fast fashion. Instead, we seek to create timeless pieces that redefine the meaning of effortless style and remain in fashion for years to come. We know our customers collect and treasure our pieces, wearing old FLANNEL with new. In a time when many clothes are designed to be disposable, FLANNEL continues to prioritise garments designed for durability and longevity. We know the FLANNEL Girl is adventurous, well-travelled and a free spirit with a bustling lifestyle. Each FLANNEL piece is an investment designed and produced to last a lifetime while keeping up with the woman who wears it.