The Flannel story started in 2006 with a simple silk slip which to this day continues to be the signature piece that underpins every collection. Flannel Designer Kristy Lawrence’s appreciation for effortless elegance and exquisite finishes has been the keystone of Flannel’s continued success.
Embodying effortless femininity, Flannel’s distinctive aesthetic is a play on the simplicity of French girl chic with an elusive off-duty attitude. Silks and laces are adorned with intricate detailing, while leather and sequins make for a look that is as memorable as it is timeless.
The Flannel journey is one that continues to grow with boutiques across Australia and the USA, with flagship outposts in New York City and Los Angeles.
With two showrooms, one on the East coast and one on the West coast
of America, Flannel is also enjoying the success of luxury stores
carrying the collection.