The Wait is Over… FLANNEL Him Now Online

The moment has arrived... FLANNEL Him's online store has officially launched in the USA. 

FLANNEL Him is the embodiment of refined menswear designed by John Lawrence, our Managing Director and husband to FLANNEL's Creative Director, Kristy Lawrence. Each season, John curates a mens collection that echoes Kristy's designs - not to match but to complement in perfect harmony. Think of it as a dialogue between his and hers, where individual styles align seamlessly. 

First image: Pierre wears the Basil Shirt and Rocco Jacket | Second image: Nolan wears the Anchor Shirt and Elijah Pant.

Our latest menswear collection strikes that enviable balance between classic streetwear roots, simple sophistication and eclectic details which come together to create an elevated take on everyday wear. It was designed with versatility and modern craftsmanship in mind, making FLANNEL Him a true staple of the contemporary wardrobe. Each piece is also crafted in limited quantities, offering a sense of exclusivity and individuality.

Pierre wears the Verona Jacket, Elijah Pant and Jagger Slide.

To celebrate the launch, our Santa Monica in-store team brought FLANNEL Him to life with our latest shoot, captured by Nolan and modelled by Pierre, Cooper and Nolan himself. This showcase of our signature pieces reflects the essence of FLANNEL Him; elevated streetwear, relaxed tailoring, eclectic prints and versatile staples. 

First image: Pierre wears the Establishment Shirt, Berlin Jeans and Klein Sneaker | Second image: Cooper wears the Renegade Jacket, Essex Jacket, Duke T-Shirt and Klein Sneaker.

From stores across Australia and California, to our newly launched online store, FLANNEL continues to grow, bringing the journey closer to you. We can't wait for you to discover FLANNEL Him, online or in our flagship Santa Monica store. We're excited to see what you choose and how you make it your own!